What Is CRM ? : Customer relationship management (CRM) is a system for managing a company's interactions with current and future clients. It involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.

A CRM system allows businesses to manage business relationships and the data and information associated with them. With CRM, you can store customer and prospect contact information, accounts, leads and sales opportunities in one central location. You need to share information across various teams within your own organization who are making contact with the same customers. A CRM system can serve as a vital nerve center to manage the many connections that happen in a growing business.

Today growing businesses manage customer connections and information in a variety of ways. Some use old fashioned note cards and Rolodex. Others store information on their mobile phone while on the go. Others use Excel spreadsheets or Google documents. While that may help in the short term when you have a small team and don’t plan on scaling your business, if you want to scale for fast growth, it may be time to consider a CRM system to help you collect your precious business data in one place, and free up your time to focus on delighting customers rather than letting valuable insights and information fall through the cracks.

Leads and Deals can be processed with substantial automation using business processes. A business process can contain any and all possible actions with CRM elements: sending email, assigning responsibility, setting tasks, etc. Business processes can change the status of elements, fill in fields, and create new elements such as deals.

Close More Deals in Less Time